Strut your stuff

Canadian supermodel Coco Rocha has quickly become an icon in the world of fashion. She has graced many runways, for many esteemed designers like Stella McCartney, Christian Lacroix and Louis VuittonRocha, 21, started her professional career in 2004 when she signed with New York based modelling agency, SUPREME. By 2007, Rocha had appeared on many fashion magazines, from Flare to Vouge.  Since 2007, Rocha has been the face for a variety of advertising campaigns such as Dior, Yves Saint Laurent and Rimmel. Her supermodel status has only risen and she has begun using her status for a worthwhile cause.

What cause?

STRUT FOR A CURE was launched spontaneously in 2009 in Barrie, Ontario when 11-year old Erika sought help from cousin, supermodel Coco Rocha to raise funds in support of children diagnosed with cancer. With the success of the inaugural year, STRUT FOR A CURE is making a move to Toronto for this years bigger and better event. The event is in support of Coast-to-Coast Against Cancer

Coast-to-Coast Against Cancer is a volunteer-based organization that provides financial and other support to childhood cancer charities focused on helping children and their families live with and beyond cancer. The mandate of the foundation is to create high quality and physically challenging events to raise needed funding for worthy childhood cancer charities. 100 per cent of all donations are directed to supported charities based on the greatest need with no use of professional fundraising or telemarketing organizations. Coast-to-Coast creates long-term partnerships with charities.

“Around the world so many families and children are affected by cancer. The stories I’ve personally heard have moved me to do my best to raise both awareness and funds. Working closely with The Coast-To- Coast Against Cancer foundation, our special event – STRUT FOR A CURE – will combine fashion and music in a spectacular way on May 27. Not only that, but it will bring together all like-minded individuals who want to help support this worthy cause,” said Rocha.

STRUT FOR A CURE will take place on Thursday, May 27 at The Berkeley Church at 315 Queen St. East at 7:00 p.m.

The event will be emceed by Canadian fashion icon and host of CTV’s FashionTelevision Jeanne Beker and will feature designs from London-based Canadian designer Todd Lynn and headlined by electro-pop sensation Dragonette.

Tickets are $95

With your ticket purchase, enjoy these event highlights:

  • Fashion Show featuring Supermodel Coco Rocha
  • Open bar by Strut wine and Mill Street Brewery
  • Food by Encore Catering
  • Musical performance by Dragonette
  • Afterparties with jojoflores, Adrien Villanova, Drek Martinez and DJ Keidy
  • SWAG bag
  • Lounge areas
  • This is a 19+ event, ID will be checked at the door

All proceeds will go towards improving the survival rate and quality of life of children & their families impacted by cancer.

For more information, visit

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