The art of persuasion in the age of social media: The TwitPitch

I recently found this post on PR Couture and thought I’d  share with all of you aspiring PR professionals.

What to Pitch

The challenge of pitching over Twitter stems from the difficulty of distilling your complex message into limiting space and word constraints, though once you get the hang of it, can be quite refreshing and efficient! If you have strategically developed a Twitter following that is representative of opinion leaders and potential customers/clients, realize that you are in fact, pitching already – you are pitching yourself! Don’t limit the idea of Twitpitching to just media – think of it as an opportunity to pitch your agency, your particular skills and yes, media/bloggers whom you want to cover your clients.


5 Tips for Pitching on Twitter

AVOID ALL CAPS – just because you only have 140 characters doesn’t mean that every word needs to shout. Pitching in all caps is unprofessional, annoying and just might get you unfollowed as well! Let’s tweet at a normal web volume, shall we?

I want 2 tell u – that even though this is the internet, refrain from using netspeak. Instead, use actual words and then send me a link to read more.

Link me – Some of the best pitches are a teaser and a link “Wanted to share our eco-fashion line for consideration – link.” Media knows what to do with that! P.S. use Cl.igs if you are interested in tracking how many of your pitches resulted in a clicked link

A word on DM (Direct Message) – if you have cultivated a strong relationship with someone and you want to “make the ask” privately via DM, great. However, for blind pitches (people you have never spoken to or those who may not be following you) spend some time developing a relationship first, and then, when the time is right, casually ask if they would be open to receiving a pitch from you that you think they would enjoy/find useful.  Or, send the pitch publically via @, and then follow up with a DM introducing yourself further.

Don’t pitch and ditch – Don’t jump onto Twitter, send a pitch and then jump off for the next 8 hours. Monitor your DM’s, @replies and email and respond quickly. Twitter is fast-moving baby and you risk missing opportunities by not being on the ball at all times.

Of course, standard media relations Best Practices still apply here. Be familiar with who you are pitching, what they like to write about, and pitch them in a way that demonstrates you have done your homework. Also, be sensitive to the community and the context under which you are pitching. Twitter is many things to many people, including an escape from work. Appreciate that for some people, Twitter is simply not the time nor the place. However, just as many bloggers and media are receptive to being pitched over Twitter, so when in doubt, ask!

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One thought on “The art of persuasion in the age of social media: The TwitPitch

  1. I agree that tweeters should avoid all caps and netspeak, as these make your company appear amateurish. I also think businesses should avoid going on “Following” sprees, adding people just to gain exposure and sending out generic direct messages. It just makes the company look like it wants more traffic to its site and that it really doesn’t care about the issues and customers. These actions make it apparent that there is a business behind the Tweeting, not a person, which is a major turn-off for me, as it provides little opportunity for a real connection.

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